Senior Media Planner, Buyer, & Analyst

Remote
Full Time
Senior Manager/Supervisor

Position Summary

Job Description

We are seeking a mid-career professional with an entrepreneurial mindset who is on the pulse of digital media strategy and traditional marketing experience. You catalyze audience engagement around social change, and take narrative and combine it with quantitative data to inform strategy and decision making. The ideal candidate  likes collaborative work and is comfortable working in teams.  

Purpose

Oversees ads planning, buying,  and strategy, from concept to budget forecasting, to optimizing based on analytics and advertising performance. 

Location

Remote with ability to visit LA every 6-8 weeks, as needed

Hours

Full-time; this position is exempt

Level

Senior Manager

Salary Range

$90,000 - $110,000*

Fit within Org

Contributes to the work of the Strategy and Data & Technology Department.

Reporting Structure

Reports to the Director of Agency Planning in the Strategy Department.  o

 

*As part of Swell’s  commitment to compensation equity and transparency, we have a no negotiation policy as negotiations can introduce bias and perpetuate wage inequality. The difference in compensation offered to candidates, within the range above, will be based on experience and track record of success.   


 

Qualifications* 

Leadership Experience

2+ years relevant leadership experience, including 1+ years in agency, activism and/or change work.

Work Experience

Experience building marketing plans, digital strategies, audience analytics and optimization and presenting plans and findings. 

Technical Experience

Proficiency in social ad managers (e.g. Facebook, Twitter, LinkedIn), Google ad products,  programmatic display products, data visualization tools and  comfort with large spreadsheets and amounts of data  (e.g. Google Data Studio, Supermetrics etc.)

Team Experience 

Experience as a member of a mission focused team.

Research & Analytics 

Ability to analyze, and decipher quantitative and qualitative data.

Other Preferred Knowledge

  • Experience working in an agency setting or consulting firm.

  • Active member of coalitions and communities we serve. 

  • Knowledge and understanding of the political process, power and politics.

  • Bilingual

*Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Swell we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

 

Key Competencies and Responsibilities 

 

Media Planning

  • Develop advertising plans that map out objectives, KPIs and goals.

  • Research potential placements for ad buys and tools to utilize data aggregation per client.  

  • Create recommendations designed for optimization based on analytics.

  • Tests, segments and reports on email, social and website performance.

Campaign Management

  • Contribute to cross-department brainstorms for campaign concepting and work in partnership and across departments as needed/as appropriate.

  • Use data to iterate and refine strategy and identify where pivots are necessary. 

  • Work in partnership with other team members (Strategy, Design, Content), to ensure all touchpoints are cohesive, goal oriented, and moving the client closer to their goalposts through feedback, testing, quality assurance etc. 

  • Support Ad team in daily campaign maintenance

  • Be responsible for implementing trafficking timelines to ensure campaigns launch on time across accounts. Work with respective teams to ensure deadlines are met and communicate turnaround times.


 

Client Management

  • Support and co-lead client-facing metric reports and meetings

  • Contributes to first-level support to clients and ensures that questions about our services are addressed.

Resource Management

  • Delegates work within the analyst team with intentionality, monitors progress, and troubleshoots barriers that arise. 

Supervision

~ 15% time

  • Supervise 1-2 staff – being proactive about their professional development and well-being.

  • Takes responsibility for performance of specific projects, and supports direct reports by setting clear goals and expectations, tracking progress against the goals, giving timely corrective and affirmative feedback, and addressing performance challenges and opportunities.

  • Translate Swell's vision to the work of individual direct reports. 

Swell Leadership

  • Strengthens  internal systems for managing and tracking ads work across projects, optimizing systems to increase efficiency and ability to track impact and rapidly identify challenges.  

  • Work cross-functionally with internal teams to ensure strategy work moves from planning to execution (e.g., design, content development, ads/audience development, etc.).

  • Uphold our values. 

  • Share ideas to better refine our processes and deliverables.

Business Development

  • Provide guidance, budget recommendations, and effective practices for potential clients. 

 

 

 

About Swell 

Swell is an award winning independent creative and marketing agency built for social justice. Since 2012, Swell has led the policy, development, messaging and organizing for housing and services for the unhoused, enacted a minimum wage increase across California, ensured better union contracts for service workers and created permanent funding solutions for water quality and sustainability. We seek to tame complexity, inspire people, and provide meaningful ways that everyday people can problem work to solve vexing generational problems. 

 

Our Mission: To make the world a better place through creative marketing and strategic organizing. 

Our Vision: Move people to measurable actions. 

 

Who Works Here:

  • People who find purpose in solving complex and critical social issues including homelessness, climate change, racial disparity, educational inequities, and immigration reform. 
  • We are truth tellers, policy peddlers, messaging magicians and cage rattlers and we like to work with other impatient optimists.
  • Committed learners with a growth mindset.
  • People with a desire to leave their mark, be held accountable, leave space for others, and stay hungry for more.
  • People who take our work seriously, but don’t take themselves too seriously. 
  • Driven and creative problem solvers with high standards for excellence and impact.
  • Folks with a passion for Swell’s vision and societal theory of change. 

 

Who We Work For

Organizations who aren’t afraid to rattle some cages and make real change. Or those who need a little convincing that pushing boundaries is the only way forward. We aren’t here to help sell cars or razors or cereal. We’re selling a better future for our children and theirs. 


 

Other Perks

We offer a generous benefits package, including:

  • Health  benefits: After 60 days, we contribute $300 per month towards health coverage on a host of plans you can choose from or you can opt out of our plans and receive $150 per month. We do not cover dependents.  We  also cover 50% of dental and vision. 
  • Paid time off: Six sick/personal days and 10 days of vacation annually (vacation time increases by 2 days each year of employment)
  • Winter holiday schedule: One week off between Christmas and New Years
  • Summer Fridays (half-day every other Friday June-August)
  • 401(K) Retirement Contribution: After 6 months of employment, Swell contributes 3% of your total compensation into the 401k plan.
  • $40 per month home internet subsidy 
  • Hosted events like happy hours and holiday parties when it is safe to gather.
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