Junior Media Planner, Buyer & Analyst

Remote
Full Time
Entry Level

Position Summary

Job Description

We are seeking an early-career professional with an entrepreneurial mindset who is on the pulse of digital media strategy and traditional marketing experience. You catalyze audience engagement around social change, and take narrative and combine it with quantitative data to inform strategy and decision making. The ideal candidate likes collaborative work and is comfortable working in teams.  

Purpose

Oversees the day-to-day operations of advertising campaigns, creating reporting, data set-up and event conversion tracking so that we can monitor and optimize campaign strategy for efficacy and achieve results. 

Location

Remote with ability to visit LA every 6-8 weeks, as needed

Hours

Full-time; this position is exempt

Level

Associate Manager

Salary Range

$70,000 - $80,000*

Fit within Org

Contributes to the work of the Data & Technology Department.

Reporting Structure

Reports to the Senior Media Planner, Buyer & Strategist  at the intersection of the Strategy and  Data & Technology Department.

 

*As part of Swell’s  commitment to compensation equity and transparency, we have a no negotiation policy as negotiations can introduce bias and perpetuate wage inequality. The difference in compensation offered to candidates, within the range above, will be based on experience and track record of success.   


 

Qualifications* 

Work Experience

Experience building marketing plans, digital strategies, audience analytics and optimization. 

Technical Experience

Proficiency in social ad managers (e.g. Facebook, Twitter, LinkedIn), Google ad products,  programmatic display products, data visualization tools and  comfort with large spreadsheets and amounts of data  (e.g. Google Data Studio, etc.)

Research & Analytics 

Comfort with deciphering quantitative and qualitative data.

Other Preferred Knowledge

  • Experience working in an agency setting or consulting firm.
  • Active member of coalitions and communities we serve. 
  • Knowledge and understanding of the political process, power and politics.
  • Bilingual

 

*Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Swell we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

 

Key Competencies and Responsibilities 

Media Coordination

  • Execute advertising plans that map out objectives, KPIs and goals.
  • Create reports based on findings. 
  • Tests, segments, and reports on ads performance.
  • Manage ad inventory availability requests 
  • Maintain ad specs for all digital products and QA content in production
  • Support team in implementation of new ad & data technologies
  • Support client onboarding and offboarding processes  (collecting info, disclaimers, pixels) 

Campaign Management

  • Support Ad team in daily campaign maintenance
  • Be responsible for implementing trafficking timelines to ensure campaigns launch on time across accounts. Work with respective teams to ensure deadlines are met and communicate turnaround times.
  • Work closely with the client teams and Senior Ads Manager to ensure that content is customized per platform and audience lists are updated at a regular cadence on ad platforms
  • Contribute to cross-department brainstorms for campaign concepting and work in partnership and across departments as needed/as appropriate.
  • Use data to iterate and refine strategy and identify where pivots are necessary. 
  • Work in partnership with other team members (Strategy, Design, Content), to ensure all touchpoints are cohesive, goal oriented, and moving the client closer to their goalposts through feedback, testing, quality assurance etc. 

Reporting 

  • Collaborate with internal teams to gather quality reporting and visualization requirements to create reports/dashboard that meet the needs of the different end users across the organization.
  • Ensure conversion tracking and data collection is functioning properly for campaign success.
  • Support the campaign wrap-up reporting.

Resource Management

  • Keeps vendor relationships and client budget sheets organized/cataloged according to their manager’s guidance.

Swell Leadership

  • Uphold our values. 
  • Share ideas to better refine our processes and deliverables.

 

About Swell 

Swell is an award winning independent creative and marketing agency built for social justice. Since 2012, Swell has led the policy, development, messaging and organizing for housing and services for the unhoused, enacted a minimum wage increase across California, ensured better union contracts for service workers and created permanent funding solutions for water quality and sustainability. We seek to tame complexity, inspire people, and provide meaningful ways that everyday people can problem work to solve vexing generational problems. 

 

Our Mission: To make the world a better place through creative marketing and strategic organizing. 

Our Vision: Move people to measurable actions. 

 

Who Works Here:

  • People who find purpose in solving complex and critical social issues including homelessness, climate change, racial disparity, educational inequities, and immigration reform. 
  • We are truth tellers, policy peddlers, messaging magicians and cage rattlers and we like to work with other impatient optimists.
  • Committed learners with a growth mindset.
  • People with a desire to leave their mark, be held accountable, leave space for others, and stay hungry for more.
  • People who take our work seriously, but don’t take themselves too seriously. 
  • Driven and creative problem solvers with high standards for excellence and impact.
  • Folks with a passion for Swell’s vision and societal theory of change. 
 

Who We Work For

Organizations who aren’t afraid to rattle some cages and make real change. Or those who need a little convincing that pushing boundaries is the only way forward. We aren’t here to help sell cars or razors or cereal. We’re selling a better future for our children and theirs. 


Other Perks

We offer a generous benefits package, including:

  • Health  benefits: After 60 days, we contribute $300 per month towards health coverage on a host of plans you can choose from or you can opt out of our plans and receive $150 per month. We do not cover dependents.  We  also cover 50% of dental and vision. 
  • Paid time off: Six sick/personal days and 10 days of vacation annually (vacation time increases by 2 days each year of employment)
  • Winter holiday schedule: One week off between Christmas and New Years
  • Summer Fridays (half-day every other Friday June-August)
  • 401(K) Retirement Contribution: After 6 months of employment, Swell contributes 3% of your total compensation into the 401k plan.
  • $40 per month home internet subsidy 
  • Hosted events like happy hours and holiday parties when it is safe to gather.
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